Course curriculum
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2
Intro to Blogging - Key Concepts
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Why Blogging?
FREE PREVIEW -
Intro to Content Types [Website Content]
FREE PREVIEW -
Intro to Content Types [Blog Content]
FREE PREVIEW -
Content Intent [Commercial vs. Informational]
FREE PREVIEW -
Traffic + Monetization
FREE PREVIEW -
Search Volume
FREE PREVIEW -
Keyword Difficulty
FREE PREVIEW -
SERP & SEARCH Intent
FREE PREVIEW -
Keyword Research
FREE PREVIEW -
SERP Features
FREE PREVIEW -
Topic Clusters
FREE PREVIEW
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4
Writing Fundamentals - Formatting & Media
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6
The Blog Writing System/Process
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Intro to the Blog Writing System/Process
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The Content Calendar
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Populating the Content Calendar, Part 1 (SEO Analyst)
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Populating the Content Calendar, Part 2 (SEO Analyst or Writer)
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Writer Guidelines
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Article Outline
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Writing the Article
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7
Bonus: Article Reviews & Feedback
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Outline Creation - Skyscraper Article - "Lead Generation"
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Article Review - Skyscraper Article - "Social Media Marketing for Lawyers"
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Article Review - Info Article - "Alabama Gun Permit"
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Article Review - Roundup Review - "LinkedIn Automation Tools"
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